Ada conceptualized art of chikankari on a different, albeit traditional platform. Till the time Ada ventured into a designer wear concept, chikan was being produced and sold on 'run of the mill' basis. Ada, brought together the finest artisans who with their nimble fingers started crafting breath taking chikankari designs on finest fabrics which became a delightful appreciation for the cognoscente. To break the monotony of chikankari on a dress, a fusion of 'Zardozi', 'Aari' and 'Kaamdani' done with 'Muqaish' (flattened silver or golden wire) is done which enhances its beauty. Ada as a brand, launched its retail outlet in the up market high street Hazratganj, Lucknow in 2005, though, the collection of 'chikankari' garments started atleast a decade earlier. Ada,to a certain extent, has succeeded in showcasing and thereby reviving most of the chikankari stitches which were in oblivion, through its neglected 'kashidakars' (embroiderers), thereby, these artisans were uplifted monetarily too, thus, improved their standard of living. An effort is also being made to educate the offsprings of theses artists, so that their future is secured. Mr. Vinod Kumar Arjundas, the mentor of Ada, has taken it to newer heights by transforming its retail outlet to a sprawling showroom decorated in a typical Lucknawi ethnic style complementing it with a much better and larger collection of chikankari designer wear. The online store of Ada has opened its windows to the world not only to diversify into myriad cultures but also to educate people about this art 'chikankari' which is only made in Lucknow and nowhere else in the world. Anyone can avail a dress on their doorstep at the price it is available in its showroom at Lucknow.